When computer book publisher Tim O’Reilly of O’Reilly & Associates was heading to Australia for a conference many years ago, he intended to bring his family along and take an extra week to explore the Great Barrier Reef. He read about places to go and things to do in several guidebooks, but as appealing as everything sounded, it all sounded the same, and he couldn’t find a way to make a choice. In the end he didn’t bother. On the way home he read a story about a family vacation on Lady Elliot Island in the in-flight magazine and suddenly he knew where he wanted to go, but by then it was too late. If he had read that story while preparing for his journey he would have found the place he wanted and discovered it for himself.

Tim’s experience illustrates a premise that we’ve been exploring at Travelers’ Tales for almost ten years now, the importance of stories in travel preparation. In fact, it was this experience of Tim’s that helped launch Travelers’ Tales. It started him thinking about a void in travel publishing and led to discussions with his brother, James, about creating a new line of travel books that would do for others what that magazine story had done for him: capture the imagination.

The story he had read of a woman snorkeling with her daughter brought Lady Elliot Island to life because it was presented through the lens of human experience. The story itself was not particularly dramatic—the author’s daughter’s encounter with a sea turtle was the centerpiece—but it made clear the relaxed, family-oriented nature of the island and the easy access to the reef. Mostly, though, it was the human element of the personal essay that made Lady Elliot stand out as a desirable location, when the glowing paragraphs of the standard travel guides had given an overwhelming sameness to all the islands.

The point of Tim’s story is that information is so much more accessible—so much more real—when communicated in narrative form. Stories act as vehicles to link information with different parts of your psyche so places stand out, ideas get translated, and you make the information your own.

Everyone knows the pleasure of a good story. When you’ve been on the road and had remarkable experiences, it’s great fun to tell your friends about what happened and how it moved you. Or as we all know, when things go wrong, the story gets so much better once enough time has passed. In fact, creating our own stories is one of the reasons we travel. But stories are much more than entertainment. Stories are the lifeblood of human interaction and have fueled the imagination about the outside world since time immemorial. Stories inform, enlighten, engage, communicate, open up the individual and create access to cultures and places that would otherwise remain mysterious, challenging, even threatening. Stories demystify while helping retain mystique. Stories make the exotic seem both more alluring and more accessible. Stories act as a magic carpet to explore concepts you’d never otherwise know and prepare you emotionally and psychologically for adventures into foreign lands. And in the most practical sense, they help you decide what experiences you’d like to have or avoid, what places you’d like to visit or bypass.

Who could imagine the hospitality of a Berber’s tent before reading a story about the extraordinary feast a traveler had there? Who could conjure the interaction with the Tibetan lama on the flanks of Mount Everest without hearing the tale of the traveler who made the simple human contact? Who could comprehend the thrill of racing across the Mongolian steppes on horseback without reading the story of the traveler who did it? Well, maybe we could all imagine it, but when reading these stories we know that these experiences are real, and could be ours. Or we know that experiences like these are possible, and are possible for us.

The power of stories is so strong that often all it takes is a few words to create worlds of meaning. Take, for instance, James O’Reilly’s encounter in a French restaurant. In this simple vignette he communicates the influence of French culture on both dining and language and also on the behavior of outsiders, specifically, those with inadequate French.

“The maître d’ fixes you with an intense gaze, and with a sweep of his hand grants permission to leave his exquisite, perfect restaurant. He says only ‘Bonsoir, monsieur,’ but his words-so deep, rich (yes, mellifluous)-are a gift, a magnanimous act. You strive to reciprocate, but it comes out too high, absurd: ‘Bone-swahr,’ a German dog biscuit which goes skittering across the floor to clatter at the feet of frowning diners. Alas, you are a caveman. You may as well go now to the coat check and ask for your skins and your club and shamble into the night.”

Or consider my own account of seeing the Himalayas for the first time in an Indian hill town. Again, a simple few words creates a profound understanding of the power of place, and puts the reader squarely there.

“I arrived in Darjeeling in a dense fog. Above the window in the living room of the teahouse was a panoramic photograph of the most magnificent mountains I had ever seen. I asked where the scene was. The proprietor tilted her head as if I were nuts and pointed out the window. ‘There,’ she said. I looked out at the solid bank of clouds and vowed to stay as long as necessary to see that sight. Each morning I’d wake up and eagerly look out my window but it was always the same gray mist, until one morning I awoke at dawn and sensed something different in the texture of the sky visible from my bed. My heart started to race. I sat up and there, filling the window and most of the sky was the glimmering massif of Kanchenjunga, dusted a brilliant red by the rising sun and sprawling across the horizon as if embracing the whole world. For many moments I disappeared into it, overcome by the sheer gravity of the mountain. I had never seen a more powerful vision.”

Or take James O’Reilly’s thoughts while visiting a World War II site in Normandy. They bring the horrors and poignancy of war to mind with a force so powerful you can feel it in your gut.

“I don’t think the hideous intimacy of war ever quite came home to me until I visited the Peace Museum in Caen. It wasn’t a picture of bodies blasted to bits, or gaunt prisoners, or tanks in flames, but of a 17-year-old girl about to be hanged in Warsaw. She was smiling, forgiving the whole thing with the beauty of her soul and her short life. But the most awful thing about the picture was the face of the German soldier with the noose. He looked so terribly unhappy. Poor bastard, I thought (standing there with my own daughters), he didn’t want to do it. Perhaps he was even a father himself, and if he refused his orders, no doubt he would be shot. What awful set of events brought him to this moment? What daisy chains of evil and banality and failures of free will? What would I do in such a situation? What would you do? And then, a bit farther down the hall, a photograph of Hitler in Paris, smiling.”

These vignettes communicate far more to the reader than any practical information could, and it’s all because they are stories. Stories touch our human core and reach our emotions, drawing us in to the possibilities in the world and between each other. For this reason we at Travelers’ Tales feel that reading about other people’s experiences before traveling is essential, not secondary. It is necessary, and will enrich you beyond your imaginings. So keep living your stories, telling your stories, reading each other’s stories, and using stories to help guide you on your travels.

About Larry’s Corner:
Larry Habegger, executive editor of Travelers’ Tales, has been writing about travel since 1980. He has visited almost fifty countries and six of the seven continents, traveling from the frozen Arctic to equatorial rain forest, the high Himalayas to the Dead Sea. In the early 1980s he co-authored mystery serials for the San Francisco Examiner with James O’Reilly, and since 1985 their syndicated newspaper column, “World Travel Watch,” has appeared in newspapers in five countries, and can also be found on WorldTravelWatch.com and on TravelersTales.com. As series editors of Travelers’ Tales, they have worked on some eighty titles, winning many awards for excellence. Habegger regularly teaches the craft of travel writing at workshops and writers conferences, and he lives with his family in San Francisco. Click here to learn more about Larry Habegger.